Member Spotlight, Pasquale Capocci
June 2024
Pasquale Capocci, Founder of Studio Decorate LLC
Given Pasquale’s impressive portfolio and longtime commitment to the chapter, the board of ASID PA East has chosen to spotlight his incredible talent.
How and when did you know you wanted to become an interior designer?
I have been captivated by the design world for my entire life. As a child, I was constantly drawing. I loved creating buildings and cities out of cardboard, Legos, VHS tapes, and imagined what it would be like to live in the spaces I created. My intention was always to focus on architecture, but as I drew closer to college it occurred to me that the interior of a building seemed to have more of a direct and intimate impact on users. I decided to focus on Interior Design and minor in Architecture, and that decision has placed me where I am today.
What does the future of interior design look like to you?
Interior design is one of the best ways one can demonstrate individualism. I’m finding that my clients are interested in having their spaces be timeless and reflecting who they are, rather than a current trend. This has been consistent across the residential, corporate and retail sectors that I’ve worked in. There is much more discussion about materiality and sustainability, with user health being prioritized over aesthetics. I think that the future of interior design will continue to be influenced by changes in technology, but I am also seeing a greater interest in incorporating vintage and antique pieces into spaces for a layered and storied effect.
What inspires you creatively? Where do you go to find inspiration?
All things vintage and antique! Historic architecture/interiors and classic cars have been a lifelong passion of mine, and they’re my first stop when I need inspiration. I am always amazed at how artisans and craftsmen from centuries ago were able to create things by hand without modern machinery. If I find myself in a rut, I head straight to a local museum to stroll and study art, furniture, clothing… whatever I can find. As I have progressed, I’ve realized that you don’t need to go to the other side of the world to be inspired. Inspiration can be evoked from your hometown or somewhere as familiar as your own backyard. When I need a break from technology, I go out and watch the bees work tirelessly on flowers in the garden. It’s mesmerizing and magical.
How has being an ASID member helped you throughout your career?
ASID was one of the first organizations I can remember learning about when starting off in design school. I participated in student events which helped me create long lasting relationships that have continued into my professional career. In addition to the social aspect of ASID, the continuing education courses have been crucial in keeping me up to date on the latest information and learning about industry topics and trends.
What advice would you share with other designers starting out in our industry?
Give yourself time- time to grow, time to learn, time for relationships to develop, and time to get to know yourself. Everything takes time. When I graduated, I thought I was ready to be a principle at a top design firm. I quickly learned that I had a long way to go and that small steps lead to big changes. Things happen in time, and with patience and perseverance you can get to where you’re supposed to be. Additionally, I know it’s hard, but try not to compare yourself to others, especially in the design world. Everyone’s work and style are different, and if you see a fabulous and famous published designer, know that they had to start somewhere just like us!
What is a current/nearly complete project you are working on and what do you love about it?
My latest project is a men’s and women’s boutique with a refined, chic vibe. The client wanted a space that reflected the quality of the clothing lines they sell, ensuring that any pattern or color introduced into the space wouldn’t detract from the goods. This led me to a simple black and white color palette overall, with pops of olive green throughout in the décor and wallpaper. I was given complete creative liberty, and I even got to design a custom cash wrap desk which turned out to be the focal point of the store. The owners really responded to materiality, so we got to explore with leather, wood, metal, and even concrete!
For more about Pasquale, visit him website or follow him on social media at: